Resume

Currently employed as a Senior Product Designer at Aira.

As an employee at Aira

Feb 2023 - Present

I started at Aira as a freelancer and decided to join as a full time employee after about half a year. I really liked the team and the work felt like a one time opportunity.

Aira (app)

dec 2023 - present
Stockholm, Sweden
 
Senior Product designer

Heading the design for an app to control the home energy systems in our users’ homes, including indoor temperature and hot water features. App available in three markets (Italy, Germany and UK).

Tools: Figma, Miro, Lyssna (usability testing hub), POEditor (localisation), Rotato (mockups)

Aira (web)

feb 2023 - dec 2023
Stockholm, Sweden
 
Senior Product designer

Launched the website https://www.airahome.com/ in Italy, Germany, UK and Poland, plus a global site.

Main focus in conversion and creating leads for the sales people within the organisation, in three different markets (Italy, Germany and UK).

Tools: Figma, Miro, Strapi CMS

As a freelancer

September 2021 - Present

I started my own business Tiny Designs in September 2021 because I wanted to give myself more time to do the things that I love. That is drawing every day, knit until my arms fall off and read lots of books.

Here is the work I’ve done so far as a freelancer.

Aira

Aug 2022 - feb 2023
Stockholm, Sweden
 
Product designer

Joined Aira very early on as the first designer in the company. Main focus in the beginning was getting the website up and running, as well as building the foundation for the customer acquisition flow.

Tools: Figma, Miro, Strapi CMS

Fortum

Sep 2021 - Jun 2022
Stockholm, Sweden
 
UX & UI Designer

Working on optimizing the purchase funnel together with some brilliant people from Conversionista. Learning to combine UX and conversion by building interfaces to please both sides (it’s a challenge). Main focus is on interaction design, tweaking UI and usability testing.

Supporting the marketing team with creatives for ads and a little bit of copy. And because I love ideation I also have one toe in the offer team brainstorming and evaluating new concepts.

Tools: Figma, Miro

Conversionista published an article about our A/B testing.

As a consultant

September 2016 - September 2021

I worked at Forefront Consulting for 5 years. The plan was to be a frontend developer but on my first day I met the UX team and my frontend career came to an abrupt end.

Anyway, I got to work with some cool clients during my time at Forefront.

TRR

Feb 2020 - aug 2021
Stockholm, Sweden
 
UX & UI Designer, Product owner

The last thing I did was to be dubbed Product Owner for the Design System used by all designers and devs. That meant leading a small but amazing team and saying no to various creative solutions deviating from the design guidelines. I’ve never learned as much about UI as I did during this period, thanks to Thomas and Glen in my team.

I was also a part of a feature team working with various communications services for internal and external use. A lot of workshop facilitating, ideation and collaborative design with the team. Got familiar with user story mapping as a method for product development.

At TRR I got the chance to work on every phase of the design process which was a joy. From research to ideation to testing to final UI and release.

Tools and methods: Sketch, Abstract, InVision, Miro, user story mapping, lean UX

Scandic hotels

oct 2019 - jan 2020
Stockholm, Sweden
 
UX Designer

Part of a large digital project working on refining the customer journey from when a customer book a room up until they leave the hotel. What I did was to build prototypes really fast and do a lot of usability testing. Also spent a fair amount of time working from hotel lobbys which was nice since I like working from places where there are people around me.

Tools: Sketch, InVision, Flinto

King

May 2018 - sep 2019
Stockholm, Sweden
 
UX Designer

One of the best teams I’ve ever worked with! We built things for Candy Crush Soda Saga. I was the only UX Designer on the team but really everyone on the team worked together at every step of the process. Our largest project was developing and releasing a new game mode in Soda.

I got to collaborate with developers, game artists and game designers. The approach was very much data driven, which was new to me at that point, but we also combined it with qualitative research and usability testing.

I always draw inspiration and ideas from my time in this amazing team when working in new contexts.

Tools and methods: Sketch, Proto.io, Fiction Factory (game engine), Design Sprint, Lean UX

Xylem Water Solutions

Oct 2017 - Mar 2018
Sundbyberg, Sweden
 
UX & UI Designer

Only UX and UI Designer in a team redesigning an internal system. From user research and creating wireframes and prototypes to final UI design. Close collaboration with developers in a small team. I used Sketch, Zeplin and InVision for creating interactive prototypes and sharing design with the team.

Tools and methods: Sketch, Zeplin, InVision