Berghs School of Communication - spring 2022
Breakfast joy
Brief
To create a concept on the theme of “breakfast joy” for a fictional dairy. I decided to focus on two yoghurt flavors and cater to two different types of breakfast people.
The concept includes
two full page illustrations
a set of four symbols
Full page illustrations
The idea is that the yoghurt bowl is the center of attention to highlight two yoghurt flavors from the fictional dairy. To create a contrast between the illustrations two different breakfasts inspired me: one simple and one with extra everything.
The illustrations were created in Procreate but I can see them being suitable for vector art in Adobe Illustrator too.
A sparse but tasty breakfast with a vanilla yoghurt bowl. For the simple, organized person.
A chaotic breakfast table with a berry smoothie bowl. For a true breakfast lover.
Symbols
The symbols are elements that can be found in the main illustrations. I created two versions that could be used as icons and work responsively on various screen sizes. The first set has a shiny finish whereas the second set has a more flat design to it to fit for multiple purposes.
The symbols were created as vector illustrations in Adobe Illustrator.
